Dionne Smith
Lifestyle • Fashion • Beauty • Travel
Positioning
Dionne Smith
Is a London-based creative whose lifestyle platform captures fashion, beauty, travel, and experiences through the lens of an established working woman.
Her content reflects real work-led experiences shaped by creativity, culture, and consistency.
EPK
@dionnesmithofficial
Audience
• Women aged 35–55
• Style-conscious and career-led
• High purchasing power
• Interested in fashion, beauty, travel, food, and experiences.
Content Pillars
• Fashion & Personal Style
• Beauty & Maintenance
• Travel, Hotels & Staycations
• Food & Experiences
• Work, Media & Industry Life
- style
- Beauty
- Food
Working With Dionne
Why Brands Work With Dionne
• Authentic, natural brand integration
• Trusted recommendations
• Real-world access and credibility
• Calm, aspirational storytelling
• Long-term partnership mindset
Partner
-ships
Formats
• Instagram – Tiktok Reels
• Instagram – Tiktok Stories
• Event attendance
• Hotel stays & travel partnerships
• Experiential activations
Access without excess.
GRWM
Dionne’s background as a celebrity hairstylist brings authority, trust, and access to lifestyle partnerships.
Just a casual afternoon with my OGs 🤍
I hosted a little Sunday potluck with a sip & paint after party, intimate, good food, good energy, and a lot of hype.
Real life, unfiltered.
Everyone brought a dish for our pot luck, and nobody missed!
Turns out none but 1 of us is a true artist… but we all had fun and didn’t do too bad 😬.
#dionnesmith #dayinmylife #friendship #ogs #sipandpaint
Jan 9
A few moments from life lately ✨
Grateful for good people, small pauses, and the spaces that hold you.
1 - Me
2 - Me & Miss G
3 & 4 - Courtesy of Cantu Beauty UK
5 to 9 - Christmas at home with the boys & all the cooking I endured 😂😅
10 & 11 - Family get together
12 - Dinner with my second mother at Yauatcha City
13 & 14 - Greek Feast “A little taste of Mykonos” with special friends
15 - Work & Lunch at The Corinthia
16 & 17 - Work & Brekkie at The Dorchester
18 - Work took me there
19 - The End / NEW Chapter
#dionnesmith #lifelately
Jan 3
Hello 2026!
Just a little reminder to love you, every single part of you!
You have to love yourself first before you can truly love on anyone else.
Here to love and lots of in 2026 🖤🩶🖤🩶
#dionnesmith #love #life #timestamp
Jan 1
Walking into 2026 like…💥
#dionnesmith #2026 #newyearenergy #thatgirl #confidentwomen
Dec 31
Happy Christmas guys, hope you all have an amazing time and you get to reset for the new year.🎄
Dressed up, spirits high, cheers to the season ✨
Remember to drink responsibly 🥃🍷🍸
#dionnesmith #merrychristmas #happyholidays #rollon2026
Dec 24
Just me and my brothers 😍💕🔥 same mother, same father and literally in this order, haha but why am I so short! They defo got our dads height and I got our mums 😂😅
Thank you @livetolive100 for giving me your club @alaska_waterloo on a Friday night to have an end of year party for creatives.
AND @ashxomusic thank you for always supporting and showing up for your sister.
I love you both 💕
#dionnesmith #christmasparty #tired #timetorest
Dec 20
