Dionne Smith
A working creative’s lifestyle shaped by beauty, culture, and real-world experience
Overview
Dionne is a London-based creative whose lifestyle platform captures fashion, beauty, travel, and experiences through the lens of an established working woman.
Her content reflects real work-led experiences shaped by creativity, culture, and consistency.
EPK
@dionnesmithofficial
Audience
• Women aged 35+
• Style-conscious and career-led
• High purchasing power
• Interested in fashion, beauty, travel, food, and experiences.
Content Pillars
• Fashion & Personal Style
• Beauty & Maintenance
• Travel, Hotels & Staycations
• Food, Events & Experiences
• Work, Media & Industry Life
- style
- Beauty
- Culture
Working With Dionne
Why Brands Choose to Work With Dionne
- Authentic, seamless brand integration
- Trusted expert voice and recommendations
- Real-world access and industry credibility
- Considered, aspirational storytelling
- Long-term partnership mindset
Partner ships
How Dionne Works With Brands
- Instagram and TikTok short-form content
- Instagram and TikTok story integration
- Event attendance and hosting
- Travel and hospitality partnerships
- Experiential brand activations
Access without excess.
GRWM
Dionne’s background as a celebrity hairstylist brings authority, trust, and cultural relevance, creating a natural bridge between industry expertise and lifestyle influence.
thanking God for another year! 🎉✨
woke up by the beach this morning, grateful for life, growth, peace, new beginnings and the blessing of seeing another birthday.
there’s something so special about being away, slowing down and welcoming a new year of life surrounded by sunshine, the sea and stillness.
so far, my birthday morning has looked like this… ☀️🏖️
thank you Lord for another year. more memories, more experiences, more joy, more softness, more life.
and of course… more holiday photos pending 😂😅
#dionnesmith #fortysomething #bday #vacay #antalya
May 24
Press days to screening nights ✨
I really enjoyed the screening of Prisoner and watching my client @izukahoyle as one of the leads was badass.
Proud of you always 🫶🏾
📸 @craighgibson
#dionnesmith #izukahoyle #prisoner #sky
Apr 17
Celebrating my girl, my industry sister, my day one ✨
Happy 44th my love @joyadenuga @itsjoyadenuga always proud of you 💕
A beautiful evening, surrounded by good energy, great food and even better company 🥂
Happy birthday to Esther as well 🤍
#dionnesmith #birthdaycelebrations
Apr 13
About last night 👀- (the last slide 😭)
Celebrating 50 years of life, love and legacy 🤍✨
A night filled with family, laughter and moments you just have to soak in…
Happy 50th to my cousin J, such a special one to be part of 🥂
(And yes… the champagne definitely found me 🍾😂) Jheeze!
#dionnesmith #family #blackandwhiteaffair
Apr 12
Stepped out yesterday…
@anua_uk x Seoul After Dark ✨
#dionnesmith #afterhours #anua
Apr 10
Soft beginnings, quiet gratitude… and a little golden glow ✨
Let’s enjoy family time today & good food.
Happy Easter All 🤍
Renewal. Resurrection. Grace.
#dionnesmith #easter #family #gratitude #resurrectionsunday
Apr 5
