Dionne Smith
Lifestyle • Fashion • Beauty • Travel
Positioning
Dionne Smith
Is a London-based creative whose lifestyle platform captures fashion, beauty, travel, and experiences through the lens of an established working woman.
Her content reflects real work-led experiences shaped by creativity, culture, and consistency.
EPK
@dionnesmithofficial
Audience
• Women aged 35–55
• Style-conscious and career-led
• High purchasing power
• Interested in fashion, beauty, travel, food, and experiences.
Content Pillars
• Fashion & Personal Style
• Beauty & Maintenance
• Travel, Hotels & Staycations
• Food & Experiences
• Work, Media & Industry Life
- style
- Beauty
- Food
Working With Dionne
Why Brands Work With Dionne
• Authentic, natural brand integration
• Trusted recommendations
• Real-world access and credibility
• Calm, aspirational storytelling
• Long-term partnership mindset
Partner
-ships
Formats
• Instagram – Tiktok Reels
• Instagram – Tiktok Stories
• Event attendance
• Hotel stays & travel partnerships
• Experiential activations
Access without excess.
GRWM
Dionne’s background as a celebrity hairstylist brings authority, trust, and access to lifestyle partnerships.
An evening at the @thecccawards.
Always a pleasure to be surrounded by such a strong community of talent.
#cccawards
Mar 22
An afternoon with @onalajaofficial
Afternoon’s with a difference 🖤🤎
#dionnesmith #onalaja #fashion
Mar 20
Same event, but outside energy 🖤 🖤🖤.
#dionnesmith #earliertoday #streetsoflondon #mood #fashion
Mar 17
A lovely intimate afternoon with @vieve & @jamiegenevieve 🖤
Looking forward to trying out my new brow pencils and brow setter.
#dionnesmith #vieve #london
@blanketlondon
Mar 17
Paris ✨
Work took me there and it turned into an incredible week.
The life of a celebrity hairstylist.
#dionnesmith #paris #pfw
Mar 9
Incase anyone else is experiencing this! 👓🔎
Go get checked!
This is not an AD!
Currently in Paris on the work but wanted to share.
Presbyopia, pronounced - prez-bee-OH-pee-uh
Breakdown:
• PREZ (like “president”)
• bee
• OH
• pee
• uh
Basically digital eye strain (I’m still like what?!?! 👀)
#dionnesmith #digitaleyestrain #presbyopia #glasses #specsavers
Mar 7
